Gold for ICE course marketing campaign

The innovative marketing strategy for a new ICE course has taken Gold at the annual UPCEA Marketing Awards.

The digital campaign to recruit healthcare professionals of the future to ICE’s Healthcare Data: Informatics, Innovation and Commercialisation Master’s was recognised with a Gold Award in the Interactive Media category at the annual event hosted by the University Professional and Continuing Education Association (UPCEA), the leading sector body for professional, continuing, and online education.

Through clear and engaging online activity, including appropriately targeted use of social media, the strategy successfully inspired such a high volume of applications that course leaders tripled their year one recruitment target.

Dr James Gazzard, Director of Continuing Education at ICE, noted that the award is a globally coveted achievement: “The UPCEA marketing awards attract more than a hundred entries from across the world and a Gold Award signals a submission which is judged by expert peers to be field-leading in nature. This is superb and well-deserved recognition for outstanding collaborative working, led by Head of Marketing, Christine Kinally, and her team. More broadly, the efforts around this new MSt by Consultant Physician and Associate Lecturer at the School of Clinical Medicine, Dr Ronan O’Leary, as well as our Assistant Director of Academic Studies, Dr Tom Monie, Head of Academic Centre Administration for Professional Studies, Gillian Barclay, and a range of other colleagues have been an excellent demonstration of partnership working and ICE launching, as per our strategy, new postgraduate professional studies courses in emerging STEM fields.”

To learn more about our MSt in Healthcare Data, please visit www.ice.cam.ac.uk/mst-healthcare-data

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This article was originally published as part of the 2020 Lent edition of Inside ICE.