Summer Schools nominated for prestigious marketing award
ICE’s International Summer Schools’ 2015 publicity campaign has been nominated for a prestigious Heist Award for Education Marketing.
The campaign was shortlisted in the ‘Best Student Recruitment Campaign’ category, having successfully increased student enrolments during the month of March by 10% in 2015 compared with the previous year.
Director of International Programmes Sarah Ormrod said:
“These short, residential and truly international programmes change the perceptions and lives of hundreds of students each year. We are continuing a 90-year-old tradition of welcoming people to an open-access learning experience at one of the world's best universities.
“To stay competitive, we need to make that experience – and the publicity for it – the best we can for a very broad, global audience. We have brought together every possible improvement in direct response to student feedback – to text, to curriculum, to clarity of message, and to attractiveness – in order to improve numbers at this stage in the application cycle.”
The results of the awards will be announced at a gala dinner in Manchester on 9 July 2015.
About the Heist Awards
The internationally recognised annual Heist Awards for Education Marketing have evolved over more than 20 years to become one of the premier awards programmes for marketing in the further and higher education sectors.