Institute of Continuing Education (ICE)
Please go to students and applicants to login
Emily is a freelance copywriting trainer and consultant with over 20 years' experience. She teaches ‘Copywriting for SEO’ at BrightonSEO, the world's largest search conference, and she has delivered bespoke copywriting training to organisations such as Confused.com, Henley Business School, UEL and INTO Global.
Between 2006 and 2022, Emily ran her own copywriting agency, where she helped organisations such as TripAdvisor, Shure, and Purplebricks work out what to say, how to say it, and how to get the right people to hear it.
Emily's teaching style is highly practical, as copywriting is best learned through doing it, rather than simply learning about it. Her focus is always on teaching skills that each student can use to improve their written communication.