How to build a powerful brand for your coaching practice

You will learn:

• what a brand is (hint: it’s far more than your logo)
• what makes some brands fly and others flop
• why the strength of your practice is directly linked to the success of your brand
• how to avoid the brand bear traps that thousands of coaches fall in to
• how to define your target audience and attract your ideal clients

You’ll come away knowing exactly why you’re unique AND how to articulate this to those that matter most (this is your brand proposition).  

Course Programme

09:30 Session 1 - The key components of a successful coaching brand

11:00 Coffee

11:30 Session 2 - Understanding the target market for your coaching practice

13:00 Lunch

14:00 Session 3 - Your coaching brand building blocks

15:30 Tea

16:00 Session 4 - Bringing your brand to life

17:00 Day school ends

Accommodation

Although this is a non-residential course, students requiring accommodation may be able to book B&B at Madingley Hall, as availability permits.

Please contact reservations@madingleyhall.co.uk or +44 (0)1223 746222 for availability and booking enquiries.

Dietary requirements

If you have any specific dietary requirements or allergies please inform our Admissions Team on ice.admissions@ice.cam.ac.uk or +44 (0)1223 746262 if you have not already advised us of your requirements.

Additional requirements

ICE is committed to providing equality of opportunity and to a proactive and inclusive approach to equality. We aim to support and encourage under-represented groups, promote an inclusive culture, and value diversity.

Further information about student support.

Course materials

A booklist, course syllabus and detailed timetable are circulated as far as possible in advance of a course. You will receive these documents by email if you have provided us with your email address; please check your spam folder if you have not received these documents. You can also download material from the Documents section at the bottom of this page.

Entry requirements

No academic qualification is required, and most courses are suitable for students who are new to the subject.

All teaching is in English (unless a foreign-language course). If your first language is not English, you need to satisfy yourself that you have the required near-native command of the language to get the maximum benefit from studying with ICE.

This course takes place at Madingley Hall, home to the University of Cambridge Institute of Continuing Education.

About Madingley Hall

Madingley Hall itself is an impressive manor house dating back to the mid-16th century. The decoration of the Saloon and the formal Stair Hall was carried out 200 years later, and the whole fabric was renovated with great care around 1900. About four miles from the centre of Cambridge, the Hall stands in several acres of beautifully-maintained gardens and overlooks a landscape which has changed relatively little since it was laid out by Capability Brown. It is just four miles from the centre of Cambridge, and only 60 minutes from London, with excellent links to London airports.

Getting here

For those arriving by train, we have an arrangement with a local taxi company to collect students from Cambridge railway station for a small fee of £4.

We also now have a mini-bus service which runs between the station and Madingly Hall weekday mornings between 06:45 and 09:25 and evenings between 16:45 and 19:25. Please contact the reception desk at ICE for more details.

For more information see directions to Madingley Hall.