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Institute of Continuing Education (ICE)

Alert:

This course has been cancelled. Please register your interest by using the ‘Ask a Question’ function and we will notify you when this course, or a similar course, is next run.

Do you find it hard to sum up what you do in just a few words? Worry about how to stand out in a crowded market? Or are you just starting your business and don’t know where to begin when it comes to your brand (in fact, you’re not even sure what a brand is…)? Don’t worry. Kim Arnold is here to take the mystery out of brand. To show you the simple, step-by-step techniques to building a unique brand that shows your clients what you stand for and why they should choose you.

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Fees & bursaries

Fees

The course fee includes tuition, tea, coffee and lunch and travel on excursions (but not entrance fees to properties visited).

VAT does not apply to course fees and there is no service charge (gratuities to domestic staff are left to your discretion).

Cancellations

You may cancel a course booking at any time. After the 14 day cancellation period has expired, the standard ICE course cancellation policy will apply. Please view our refund and cancellation policy for further details.

Bursaries

The Cambridge University Press (CUP) Bursary Fund offers a bursary of 50% of the course fee to applicants who teach in a UK state school or state-funded further education institution, applying to study a day school, weekend course or online course.

Unless otherwise stated, teaching and assessment for ICE courses are in English. Students whose first language is not English should refer to the Competence in the English Language Policy for further guidance.

Printable versions of our brochures are available to download from the Institute Publications page.

Course dates

04 Jun 2021

Course duration

1 Day

Apply by

28 May 2021

Course fee

£210

Academic Directors, Course Directors and Tutors are subject to change, when necessary.

Venue

Institute of Continuing Education
University of Cambridge
Cambridge
CB23 8AQ
United Kingdom

Qualifications / Credits

Non-accredited

Course code

2021NDX436