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Institute of Continuing Education (ICE)


This course has been cancelled. Please register your interest by using the ‘Ask a Question’ function and we will notify you when this course, or a similar course, is next run.

Do you find it hard to sum up what you do in just a few words? Worry about how to stand out in a crowded market? Or are you just starting your business and don’t know where to begin when it comes to your brand (in fact, you’re not even sure what a brand is…)? Don’t worry. Kim Arnold is here to take the mystery out of brand. To show you the simple, step-by-step techniques to building a unique brand that shows your clients what you stand for and why they should choose you.



Virtual Classroom

This course takes place online using the teleconferencing software ZOOM.

If you have any queries about the software or accessing the course, please email the Short Course team:

Course dates

02 Feb 2021 to 09 Feb 2021

Course duration

2-3 days

Apply by

27 Jan 2021

Course fee

Home: £200
Overseas: £200


Academic Directors, Course Directors and Tutors are subject to change, when necessary.


Virtual Classroom
(via Zoom or equivalent)

Qualifications / Credits


Course code