Institute of Continuing Education (ICE)
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Do your reports, press releases and proposals sway and seduce and sell your ideas? This course explores new ways to add verve and sparkle to your business writing, lifting it out of the rut and making your messages stand out. Through games, exercises and discussion, we will help you find the right voice and write brighter prose for better business.
Ian Shircore is a journalist, a marketing specialist and an author and ghostwriter. He has been writing for a living for fifty years and has written a dozen books in his own name – on subjects ranging from NLP(Neuro-linguistic programming) in business to the life of John F Kennedy and the neglected song writing career of Clive James – and ghost-written many more. His unconventional courses, always based around the Right for Your Reader theme, train managers to write easily, clearly and fluently, without the cliché and unnecessary pomposity that dogs so much 21st-century business writing.
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