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Institute of Continuing Education (ICE)


This course has been cancelled. Please register your interest by using the ‘Ask a Question’ function and we will notify you when this course, or a similar course, is next run.

Do your reports, press releases and proposals sway and seduce and sell your ideas? This course explores new ways to add verve and sparkle to your business writing, lifting it out of the rut and making your messages stand out. Through games, exercises and discussion, we will help you find the right voice and write brighter prose for better business.

About the tutor

Ian Shircore is a journalist, a marketing specialist and an author and ghostwriter. He has been writing for a living for fifty years and has written a dozen books in his own name – on subjects ranging from NLP(Neuro-linguistic programming) in business to the life of John F Kennedy and the neglected song writing career of Clive James – and ghost-written many more. His unconventional courses, always based around the Right for Your Reader theme, train managers to write easily, clearly and fluently, without the cliché and unnecessary pomposity that dogs so much 21st-century business writing.


Course dates

17 Mar 2017 to 19 Mar 2017

Course duration

1 weekend(s)

Course fee


Academic Directors, Course Directors and Tutors are subject to change, when necessary.


Institute of Continuing Education
University of Cambridge
CB23 8AQ

Qualifications / Credits


Course code