How will I be taught?
Teaching and learning in the programme will be delivered online in 2023-24 through a combination of methods, including both asynchronous and synchronous delivery. Delivery will include formal presentations by tutors, a range of interactive and participative methods, through reading and assignments that students undertake individually and in groups. Such interactive and participative methods may include small and whole group exercises, projects, structured seminar discussions, oral presentations and consulting projects. Each module will deploy this combination of teaching methods as is relevant for the specific module.
Module details
Unit 1: Introduction to Entrepreneurship
An introduction to the opportunities and challenges of creating and managing a new venture.
The emphasis in this unit is on how to manage a new venture and operate it profitably.
Indicative topics include:
The unit covers topics studied in several business classes including management, marketing, and finance. Topics studied will include conducting internal company and external
environmental analyses, developing effective marketing and cash flow strategies, securing financing, and managing new venture operations. Additional topics include franchising, family business issues, innovation, corporate entrepreneurship, and ethical decision-making.
Unit 2: Ideation and Business Models
This unit is designed to build individual courage to create, and to risk making mistakes, in innovations aimed at new products, services or processes. You will be engaged in solving problems in uncertain and dynamic environments through ideation, idea screening and business model creation.
Indicative topics include:
Creativity and creativity techniques are the central focus, defined as applying cognitive skills and curiosity to discover something new, through organized ideation techniques designed for entrepreneurial efforts. The unit also introduces the business model framework to manage and consider entrepreneurial opportunities and aids students in idea screening methods.
Unit 3: Business Planning and Launch
Provides an understanding of the elements and uses of a business plan. You will build a business plan from the concept stage through a final document that could be presented to financial investors, venture capitalists or loan sources in starting up a new venture.
Indicative topics include:
This unit will focus on business plan design and launch. It will include an overview of business plans and include the individual components including description; market research; sales and marketing plan; operations plan; financial and funding plan and contingency planning. You will also learn about the lean launch process.
How will I be assessed?
You will be awarded a course grade on the basis of summative assignments totalling 9,000-12,000 words or their equivalent.
It is anticipated that assignments may include (but are not limited to): presentations, reflective writing, literature review, essays, podcasts, business plans and reports.
Assignments will be submitted at the end of each term and formative assessment will take place over the duration of the course.
Course timeline
- Course (Unit 1) Start Date: 6th October 2023
- Unit 1 submission deadline: 3rd January 2024
- Unit 2 start date: Week commencing 1st January 2024
- Unit 2 submission deadline: 20th March 2024
- Unit 3 start date: Week commencing 1st April
- Unit 3 submission deadline: 14th June 2024
What is the status of this qualification?
The course is taught and awarded at first-year undergraduate level (FHEQ 4) and offers 60 credits within the Higher Education Credit Accumulation and Transfer Scheme (CATS). This is equivalent to half of the first year of full-time undergraduate study.