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Institute of Continuing Education (ICE)


The deadline for booking a place on this course has passed. Please use the 'Ask a Question' button to register your interest in future or similar courses.

Companies build international business strategy by identifying and enforcing their ownership, locational, and internalisation advantages. If you have been, are planning to be, or are currently, closely involved in running a company, do you know that company’s advantages? With emerging technologies so crucial to future business success, how can companies plan for an ever-changing business environment? This foundation course focuses on exploring how businesses that want to become international can devise strategies for new markets. You will gain a critical understanding of how companies enhance their specific competitive advantages, a knowledge of how they link locational advantages to create and enhance value, and a critical understanding of how they should deal with market failures.



Who can book?

Our weekend courses are open to participants over the age of 18 and courses are taught at approximately first-year undergraduate level. No academic qualifications are required and most courses are suitable for students who are new to the subject. Please ensure that you complete any required reading before the course starts to enable you to fully participate.

English language requirements

Teaching is in English (unless a foreign-language course). If your first language is not English, you will need to satisfy yourself that you have the required near-native command of the language to get the maximum benefit from studying with ICE.

Accessibility and additional support for students 

We make every effort to meet the requirements of those students with additional needs. Please let us know about any additional requirements at the time of booking so that we can offer you the support and advice you require before and during your course(s).

You can also refer to our Further information for students with additional requirements section on our website.

COVID-19 Guidance

Please ensure you read our latest guidance and advice regarding COVID-19 found on our Booking terms and conditions page.

Course dates

06 May 2022 to 08 May 2022

Course duration

1 Weekend

Apply by

25 Apr 2022

Course fee


Academic Directors, Course Directors and Tutors are subject to change, when necessary.


Institute of Continuing Education
University of Cambridge
CB23 8AQ
United Kingdom

Qualifications / Credits


Course code