Institute of Continuing Education (ICE)
In this brief introductory lecture we will explore the fundamental concepts of strategic analysis. We will discuss the importance of strategic analysis in making informed decisions and achieving organisational goals.
The lecture will cover the definition of strategic analysis and its role in assessing an organisation's internal and external environments.
We will also touch on the basic steps involved in the strategic analysis process, highlighting its relevance in identifying strengths, weaknesses, opportunities, and threats. This introductory session aims to set the stage for a deeper understanding of strategic management and planning, providing a foundation for future discussions on this critical business topic.
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